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FOR IMMEDIATE RELEASE
For more information, contact:
Laurie Buchanan
(972) 717-3050
Mineralogie Introduces First Pressed Mineral Foundation
Custom-blending technique exclusive to Mineralogie
Dallas – October 3, 2006 – Today, Mineralogie announced the launch of its Pressed Mineral Foundation, which has the same unique custom-blending capabilities and healthy benefits of Mineralogie’s loose mineral foundation. Mineralogie’s Pressed Mineral Foundation comes in six standard shades that can be applied individually or blended to match any skin tone. This unique custom-blending technique is exclusive to Mineralogie.
“Women will feel confident when wearing Mineralogie’s Pressed Mineral Foundation because it blends effortlessly into the skin, giving women a perfect and beautiful complexion,” said Mary Van, owner and founder of Mineralogie. “The sophisticated and sleek compacts are convenient for busy women on the go, allowing them to apply a single shade of foundation or blend two shades together, for their perfect match, whenever and wherever.”
Mineralogie’s Pressed Foundation is made with natural ingredients and pressed with sweet almond oil. It is also paraben free, promoting healthy skin and giving complete coverage with a flawless finish. Pressed Mineral Foundation softens the features, reducing shine and minimizing the appearance of fine lines and wrinkles, creating a youthful radiance.
The Pressed Mineral Foundation comes in two new convenient compacts, a square acrylic that holds a single shade of foundation and a custom-blend paper compact that holds two trays of foundation, for skin matching on the go.
About Mineralogie:
Mineralogie is the leading provider of mineral based cosmetics. Mineralogie delivers products that are not only glamorous, versatile, long-lasting and easy to apply, but products that nourish and protect the skin. Mineralogie products contain the most pure, natural ingredients - free of harsh chemicals - that accentuate a woman’s beauty, as well as bring healthful benefits to the skin.
The company uses the best pharmaceutical grade ingredients in their products; leaving out talcs, starches, dyes, and perfumes, so their products feel as good as they look. Mineralogie provides a color palette that blends with every skin tone in the spectrum. If one of the 33 standard foundation colors isn’t a match, then the company’s spa partners use Mineralogie’s custom-blending technique to create that perfect shade for any skin tone.
Mineralogie is sold through high-end spas, salons, and physician’s offices.
For more information on Mineralogie, please visit www.mineralogie.biz.
Get complete, flawless coverage and a youthful radiance with Mineralogie’s new Pressed Mineral Foundation. Available in six standard shades in a sleek compact or in a sophisticated compact designed to hold two trays of foundation for blending and creating your perfect shade.
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