FOR IMMEDIATE RELEASE

For more information, contact:
Kyle Priest
(972) 717-3050 ext. 202

Dallas – February 22, 2007 – Today, Mineralogie announced the launch of its new spring line, a completely new color collection of fresh shades of mineral based cosmetics and natural lipsticks, promoting health as well as beauty.

Mineralogie’s spring collection is at the cutting edge of fashion, combining new looks with vintage inspiration. For 2007, it’s all about the cheeks – bright, bold colors like Mineralogie’s Electra or Mystic blush with just the right intensity of pink or peach. Pair the noticeable cheeks with soft and subtle shades of dove gray, pink or peach for the eyes and understated lips for the ultimate feminine look. Mineralogie captures this fresh look with mineral based makeup, using the highest quality ingredients for healthy, beautiful skin.

The collection includes two color palettes. Women can achieve a bright, clean appearance with fresh peachy tones like Luminous and Cosmos for the eyes and Mystic blush for the cheeks. Or switch to a delicately daring look with pink and gray tones like Platinum and Metallic eye shadow and Electra blush.

“Mineralogie’s 2007 spring collection introduces radiant new shades that will bring life and color into our faces, replacing winter’s smoky evening eyes for a luminous, glamorous look” said Mary Van, owner and founder of Mineralogie.

The spring collection will be available in February at high-end spas and salons. ”

About Mineralogie:

Mineralogie is the leading provider of mineral based cosmetics. Mineralogie delivers products that are not only glamorous, versatile, long-lasting and easy to apply, but products that nourish and protect the skin. Mineralogie products contain the most pure, natural ingredients - free of harsh chemicals - that accentuate a woman’s beauty, as well as bring healthful benefits to the skin.

The company uses the best pharmaceutical grade ingredients in their products; leaving out talcs, starches, dyes, and perfumes, so their products feel as good as they look. Mineralogie provides a color palette that blends with every skin tone in the spectrum. If one of the 33 standard foundation colors isn’t a match, then the company’s spa partners use Mineralogie’s custom-blending technique to create that perfect shade for any skin tone.

Mineralogie is sold through high-end spas, salons, and physician’s offices. For more information on Mineralogie, please visit www.mineralogie.biz.

Mineralogie’s ultra-femme spring 2007 collection, combines bright colors for cheeks with pale lips for a completely new look with a vintage flair. Bright peachy hues, with gray eyes bring life and color to faces, starting the spring season with a revitalized look.